Over the Years, I have read several articles about creating a marketing plan or creating a marketing strategy in several places.But, I say that one can create a marketing plan but implementing the same by client gives different results rather what was expected.
Now why does this happen? Was the marketing plan not great? Well, even if your marketing plan was great but still you need to assistance of a marketing consultant to provide real time support. The smart marketing consultant who may have also assisted in creating a marketing plan can also guide better during the various stages of implementation of the plan.
Small business cannot afford to spend large amount of budgets based on a marketing plan. Before writing a marketing plan, the consultant should discuss with the business owner on what is their yearly budget planned to spend on the marketing department. This is important.
The support of the marketing consultant during the project is important because if one marketing strategy fails they can change the approach same time based on situation & target market.
Remember when you want a marketing plan written then also hire a marketing consultant who can provide you the best support & give realistic tips on how to go ahead with the implementation of various marketing strategies.
